1. Charm to let a user use it
2. Usability to understand how to use intuitively
3. Continuous improvement to have consumers spend it
Of course these at the age of when is found requirements,; but in comparison with a PC market,
*The market is filled with application with a similar function
*Variety of taste and IT re-Terashi of the user
*The user does not choose the place to use
*Small screen
*Operation with the finger
*It is hard to attach a manual
Because there is an element peculiar to these smartphone application markets, it adds to importance still more.It is insufficient so that application clears a condition of 1 and 2 only by having included a necessary function. A skill to design the whole such as the good appearance of application considered to an icon displayed by a market and plain screen transition and the operability that user are easy to use is demanded from the developer.This work is heavy only in developers implementing a function, and the co-operation with the designer is performed in the development spot when it becomes in this way. However, because a designer is different from a developer in a viewpoint for the application, knowledge and a technique having, they sometimes have an influence on the project without an opinion often matching.
In addition, it seems to be iOS than Android the beauty lays application, and to be easy to design.Because it is the OS used for only iPhone, iOS is limited in number in specifications of a picture and the hardware which a developer must consider. However, in Android, there are innumerable patterns of the terminal which you must consider because it is used for various types of smartphones.In "the Android terminal, as for both the form and the size, a picture of the screen varies. The speed of the terminal is different, too. Such a difference is a big hindrance for a developer." The application developer says.Furthermore, Apple has distribution and guidelines on developer support experience and SDK of 20 years. A developer of Android is more serious in there not having been Google of the origin of development of Android if I do not make them from a beginning than Apple.There are various disabilities in Andrid application developer in this way. However, application of Android is not inferior to that of iOS. I can more easily develop a detailed design more beautifully in iOS. However, on the other hand, there is freedom by the width of there being it in Android.Because both have good personality, I expect better application development by all developers.